Things To Consider When Running Your First Google Marketing Campaign.

“Digital marketing expert” is a title that comes with a few bumps and bruises. To become a digital marketing expert, you traditionally will need to spend through a budget of $500 - $1000 dollars. If you’ve advertised on google before, you know that google doesn’t make spending money very difficult. Here are a few tips to have you advertising like a digital marketing expert:

1) Be certain to change your ad type to match your desired experience. Google offers a couple of different solutions to managing campaigns, including Smart & Search. Out of the box, Smart campaigns offer your business a higher impression rate with a lower click through rate. We recommend utilizing search campaigns if your main goal is to hit a specific click through rate. Search campaigns also give the advantage of customization, just be certain you optimize your geographic settings.

2) If you are marketing your brand or product to a few targeted demographics (highly recommend this strategy), then make certain that you are meeting your customer in their preferred place. It’s easy to increase clickthrough rate if you run a global campaign, but you may produce worthless clicks. Digital marketing is like any other business, primarily done through networks. To become an expert, you will need to make sure you show up strongly in your local results. A secondary place callout includes determining if you want to advertise on the “google partners network”. Google recommends advertising on the partners network, but depending on your budget it may not make sense for your business.

3) Utilize Google Tags to confidently measure return on investment. Return on investment is a major KPI digital marketers love to tout. Google claims an eight to one ratio for return on investment, but most marketers are happy with a 2.5:1. Google tagging allows the savvy digital marketing expert to demonstrate the impact of their ads when the campaign focus is something less tangible like generating leads or measuring interaction with a site module. Here’s a link to an article that goes into more depth.

Changing your ad type, location, and maintaining accurate reporting for event tagging are just a few tips to help you start digitally marketing like an expert. Have any questions? Got some additional tips? Let us know in the comments below! Interested in hiring a digital marketing expert? Contact Us today for a free consultation.